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{
    "time": "2014-03-05 17:10:00",
    "attribution": {
        "en": "Ms. Ursula Gobel",
        "fr": "Mme Ursula Gobel"
    },
    "content": {
        "en": "<p data-HoCid=\"3619771\" data-originallang=\"en\">In terms of commercialization, each of the councils has specific programs that address that particular need. The NCE program is certainly a good example of that.</p>\n<p data-HoCid=\"3619772\" data-originallang=\"en\"> At SSHRC, our partnership program encourages end-to-end research. One key principle there, even as it applies to NSERC, is that for commercialization, innovation, competitiveness, and productivity, success in those areas really depends on a multidisciplinary approach.</p>\n<p data-HoCid=\"3619773\" data-originallang=\"en\">You can have a terrific product and you can have a terrific marketable product, but unless you understand those markets, and unless you understand the customers for those markets, it can only go so far. That has been one of the lagging challenges for Canada in terms of growing small businesses into large competitive businesses internationally. That's where, collectively, the councils can really make a difference in creating an ecosystem that really brings the best of ideas together.</p>",
        "fr": "<p data-HoCid=\"3619771\" data-originallang=\"en\">En ce qui concerne la commercialisation, chacun des conseils a des programmes pr\u00e9cis qui r\u00e9pondent \u00e0 ce besoin particulier. Le programme des RCE est certainement un bon exemple.</p>\n<p data-HoCid=\"3619772\" data-originallang=\"en\">Le programme de partenariat du CRSH encourage la recherche aux deux extr\u00e9mit\u00e9s. Un principe important dans ce cas, et il s'applique \u00e9galement au CRSNG, c'est que pour r\u00e9ussir dans les domaines de la commercialisation, de l'innovation, de la concurrence et de la productivit\u00e9, il faut vraiment adopter une approche multidisciplinaire.</p>\n<p data-HoCid=\"3619773\" data-originallang=\"en\">Vous pouvez avoir un produit formidable et facile \u00e0 commercialiser, mais si vous ne comprenez pas ces march\u00e9s et les consommateurs, vous n'irez pas tr\u00e8s loin. C'est l'un des plus grands d\u00e9fis du Canada lorsqu'il s'agit de faire en sorte que les petites entreprises deviennent concurrentielles sur la sc\u00e8ne internationale. C'est dans ce domaine que les conseils peuvent collectivement faire une diff\u00e9rence en cr\u00e9ant un \u00e9cosyst\u00e8me qui rassemble vraiment les meilleures id\u00e9es. </p>"
    },
    "url": "/committees/industry/41-2/14/ursula-gobel-4/",
    "politician_url": null,
    "politician_membership_url": null,
    "procedural": false,
    "source_id": "8264043",
    "document_url": "/committees/industry/41-2/14/",
    "related": {
        "document_speeches_url": "/speeches/?document=%2Fcommittees%2Findustry%2F41-2%2F14%2F"
    }
}